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The importance of innovation


Italian President Sergio Mattarella, during his speech at the inauguration ceremony of Vinitaly, stressed “the ability to drive innovation has underscored the journey of Italian wine producers.”

A few days before Vinitaly, the Sole 24 Ore data published its regular annual survey of Mediobanca on the wine industry. It’s clear that the growing success of the wine sector is due not only to the high quality of product, but also the ability to do business. The need is for investment, research, and targeted actions to grow markets. All are aspects Follador tends with extreme care and attention, as evidenced by our continued commitment to innovate not only in our production processes and winemaking techniques, but also in our regular presence at major exhibitions, our bond with the art world, and participation in sport and charity events.

As the author of the Sole 24 Ore report rightly notes, “to sit on our laurels would be unforgivable.” You have to know the new growth markets, continuously improve the quality, and make the most of new marketing tools to create successful case histories, as is evidenced in the continuously growing popularity of DOCG Prosecco. This is how we do things at Follador, always