The Prosecco Superior DOCG extends into the upper Marca Trevigiana, which is just over an hour’s drive from Venice nestled into the picturesque, rolling hills between Conegliano and Valdobbiadene.

The landscape is an uninterrupted succession of vineyards, which begs the question: what is the environmental impact of such intensive viticulture?

As it turns out, producers here are very involved in taking on sustainable farming practices because they are aware of the importance of preserving the characteristics that make this area unique and capable of producing its unique wine: Prosecco. Treatment of the vines can be limited without affecting productivity by carefully following the direction of technicians who regularly carry out readings of agricultural and meteorological data. This is a commitment that we have undertaken at Follador for some time, as evidenced by our partnership with the University of Padua’s Agriculture Department to study innovative methods aimed at reducing the use of pesticides.

This commitment to sustainable production is yet another item to promote through local food and wine tourism. But it’s also a topic of great commercial importance for companies which, like Follador, play on the international stage since sustainability is such an important concern in markets like northern Europe and North America.

Environmental sustainability is considered among the most important facets of the success that distinguishes Prosecco and its Terroir.