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The great international success of Prosecco has brought Italian wine back to foreign markets, for example those from the Far East, where our wine products had never managed to conquer more than a few small market niches. It is one of the conclusions of the latest Annual Report of the Study Center of the Conegliano Valdobbiadene District, which underlines how the expansion on national and foreign markets is based on an uninterrupted search for production excellence, combined with communication strategies capable of highlighting the uniqueness of the Denomination
Today Prosecco is the most famous Italian wine in the world, it is put on the shelf with Champagne and enjoys a very high reputation practically everywhere. Moreover, it is now universally recognized that drinking Prosecco is pleasant: the product is appreciated by consumers from every continent, cosmopolitan people and travelers. It is extraordinarily versatile and lends itself to be consumed both as an aperitif and in combination with dishes from international cuisines. It has the ideal alcoholic content for a pleasant consumption and, in its different versions, it satisfies any palate, including that of the great sommeliers who often give it prizes and mentions, such as the very high scores obtained by the D.O.C.G. Follador from James Suckling.
The demand is constantly increasing and manufacturers are working tirelessly to maintain quality at excellent levels; we at Follador also invest many resources to ensure a Prosecco that lives up to the expectations of an audience made up of informed and discerning consumers.
In large retailers it may happen to find a medium-low quality product at medium-low prices, and it is inevitable that it will happen. But market laws reward those who respect the guidelines, those who innovate the processes, those who offer a product that fully represents the values of the territory. An important heritage, which must be safeguarded and promoted also by sharing responsible and correct information, such as that which Follador offers to its admirers.